The Trapstar hoodie has become a symbol of contemporary urban fashion—gritty, authentic, and stylishly rebellious. Worn by athletes, artists, and everyday fashion enthusiasts alike, this hoodie isn’t just about aesthetics; it represents identity, defiance, and the raw energy of street culture. Whether spotted on global icons like Rihanna and Jay-Z or in the streets of London where it was born, the Trapstar hoodie has cemented itself as a cornerstone of UK streetwear.
Origins of Trapstar
Trapstar London was founded in 2008 by Mike, Lee, and Will, three friends from West London who started selling custom t-shirts from the trunks of their cars. The name “Trapstar” itself is a combination of “trap”—slang for hustling or grinding—and “star,” symbolizing success and aspiration. Their mission: to empower the underrepresented and show that greatness can come from the streets.
The brand quickly gained a cult following for its bold graphics, cryptic messages, and a DIY attitude that rejected mainstream fashion norms. Instead of following trends, Trapstar created its own, drawing from music, street culture, and real-life experience. That authenticity—combined with a growing list of high-profile supporters—has made the Trapstar hoodie a modern-day icon.
What Makes a Trapstar Hoodie Special?
The Trapstar hoodie stands out because it balances bold branding with wearable design. One of the most recognizable versions is the “It’s A Secret” hoodie, which features the slogan on the back in large gothic lettering—a nod to the brand’s mysterious, anti-establishment ethos. Other designs include oversized logos, camo prints, 3D embroidery, and subtle detailing that gives each piece a sense of purpose.
Typically made from heavyweight cotton or brushed fleece, Trapstar hoodies offer both comfort and durability. The cuts are generally relaxed, giving off a casual but powerful silhouette. They’re designed for movement and everyday wear—something you can throw on for a night out or a laid-back day but still look put-together.
Trapstar frequently drops limited-edition collections and collaborations, which adds to the hype and resale value. Once a hoodie sells out, it’s unlikely to return in the same style, fueling demand on the secondary market. Like Supreme and Palace, the brand thrives on scarcity and exclusivity.
Cultural Relevance and Streetwear Status
Trapstar isn’t just a fashion label—it’s a part of music, sport, and youth culture. It gained massive visibility through cosigns from major artists in the UK grime and drill scenes like Stormzy, Skepta, and Dave, as well as international stars like Jay-Z, who became an investor in the brand.
Because of this tight link with music and the streets, wearing a Trapstar hoodie has become a statement of identity. It says you’re in the know, part of the culture, and not afraid to be bold. In many ways, Trapstar has filled a void between high-end streetwear and authentic community-driven design, offering a product that feels both exclusive and relatable.
The brand also crosses borders. Though rooted in West London, Trapstar has found fans across Europe, the U.S., and Asia. Its message—grind hard, stay low-key, and let your style talk—resonates globally with a generation that values hustle and individuality.
Price and Accessibility
A typical Trapstar hoodie retails between £100–£180 ($125–$230 USD), which places it in the mid-to-premium streetwear range. Limited drops, collaborations, or special editions often sell out quickly and fetch higher prices on the resale market, sometimes doubling in value.
Trapstar’s drops are usually announced via social media and sell through its website or pop-up events. The brand also runs a flagship store in London, which frequently sees lines stretching around the block. Like Supreme, the thrill of the chase is part of the brand’s allure.
Resellers on platforms like Depop, StockX, and Grailed are common places to find past-season Trapstar hoodies. However, with popularity comes counterfeits—so shoppers should be cautious and make sure they’re buying from legitimate sellers.
Trapstar vs. Other Streetwear Brands
While brands like Off-White, Supreme, or BAPE dominate global streetwear headlines, Trapstar retains a more grassroots energy. It’s less polished, less corporate, and that’s exactly why it resonates. Trapstar hasn’t tried to be something it’s not. Instead, it has carved out a lane that’s unapologetically raw, with slogans like “Designed by Trapstar, Created by the Streets.”
The hoodie, in particular, embodies this. It’s not about being flashy—it’s about attitude, confidence, and authenticity. You’re not just wearing a hoodie; you’re wearing a piece of London’s underground story.
Final Thoughts
The Trapstar hoodie is more than a fashion piece—it’s a symbol of ambition, street smarts, and self-belief. Its appeal lies in its dual nature: accessible yet exclusive, stylish yet grounded. Whether you see it on stage at a grime concert, worn by a footballer heading to training, or on a London backstreet, it commands respect.